Natural Products Expo West (aka Fair Trade, aka SupplyExpo) is the world’s largest natural, organic and healthy products trade show. 75% of buyers are likely to sell a new product if they saw it first at Expo West and 86% of the attendees have buying authority. If you are in the health food business, this is where you want to be! With over 3000 exhibits and nearly 56,000 professionals in attendance, this four day event from March 10-13 of 2011 at the Anaheim convention center in California is sure to be a learning experience. Moreover, the industry itself has grown over 6% since last year!
As an exhibitor you need to put your best food forward at the show. The marketing goal is usually to increase brand awareness and get those new products in front of the appropriate buyers. A trade show model can assist you meet those goals and provide you a measurable return on your investment. They are evaluated based on their experience, communication skills, and special ability to engage the audience. Their end result is to increase your sales generating leads, identify and engage potential clients, help you maintain existing relationships, and assist you in closing sales.
This year’s sister trade show, Natural Products Expo East, returns to Baltimore, MD in Boston, Sept 21-24, 2011.
If you are an exhibitor wanting to learn more or looking for highly qualified, smart and attractive talent for your show contact us today:
P:707-968-7536 | F:312-453-8774