San Francisco Street Team – Lyft
Motivated Models assisted the popular ride share app, Lyft, execute a series of San Francisco street team events for a guerrilla marketing effort. We paired up with a popular food truck, The Chairman, at UCSF and the street team informed the crowd about the app in order to attract new clients. They assisted attendees in downloading Lyft and showed them how to add in a coupon code to get $20 off their first ride.
In return, Lyft was providing new users that downloaded the app a free bun from the Chairman food truck.
Lyft now offers, in select cities including San Francisco, a ride share pool option called Lyft Line. For existing users, the San Francisco street team offered them a free Lyft Line ride coupon code which they assisted them in adding in the promo code section of the app. In return, Lyft would also provide them with a free bun from the Chairman food truck.
After 2 hours the team of 3 was able to identify and persuade 30 new users to download the app and input the promo code as well as nearly 200 current users to try out Lyft Line. Considering the total number of items sold by The Chairman during that time frame was roughly 250 and a few people left their phones in the office when they came out for lunch, the team did a fabulous job!